Conflict in The Odyssey Essay - 998 Words

The epic of The Odyssey by Homer is the second oldest surviving Greek text. The story contains many conflicts such as man v god, man v himself, and man v society. This paper will explore some of the important conflicts in this classic tale. Man v god is the most important conflict in the story. Towards the beginning of the story Odysseus goes to war against the Trojans and wins. What he doesn’t know is that the great God Poseidon favored Odysseus and his army and helped them win the Trojan War. Poseidon becomes very angry with Odysseus’s choice in not thanking him and causes a great deal of troubles for Odysseus and his men at sea. Odysseus planned on going home but because he didn’t thank the great God of the Sea and he gets off†¦show more content†¦While Odysseus spends his time stranded on Calypso’s island he must battle his faith and stay true to Penelope. Although Calypso loves him and offers him such a marvelous gift, the gift of immo rtality, it challenges Odysseus true being. While the gift of immortality grants Odysseus with a life of no death he is tempted. He questions what he should do; he begins to see things with his heart and not with his head. He still knows he loves Penelope and she loves him but his thoughts of her being already remarried have worried Odysseus. Odysseus turns down the offer of immortality and decides to build a ship and return home to his wife. A second example of man v himself conflict is Penelope v faithfulness. While Odysseus is at sea for twenty years the suitors go to his home and demand that Penelope remarry because they tell her that Odysseus is dead. Because Penelope is true to her heart and feels that Odysseus will one day return she decides to weave a shroud that resembles a ship to give to Odysseus time to return home. When Odysseus finally returns home he kills all the suitors and finds out that he wasn’t the only one who stayed faithful but his wife Penelo pe also. Another type of conflict that pertains to The Odyssey is man v society. While Odysseus is at sea for 20 years the suitors go to his home and demand that Penelope remarry because they tell her that Odysseus is dead. Because Penelope is trueShow MoreRelatedThe Odyssey : An Adventure Of Obstacles And Conflicts1568 Words   |  7 Pageswasn’t always like that. This technology hasn’t existed until very recently in time. Since the start of humanity, our goals have been to evolve our ways of living. How far has this strive for intelligence reached? In the ancient story of Homer’s The Odyssey, the hero Odysseus travels from Troy to Ithica through an adventure of obstacles and strife. Since the setting takes place thousands of years ago, much of the technology is outdated and obsolete. The Odyssey’s technology is more underdeveloped thanRead MoreEssay on Archetypes in the Odessey718 Words   |  3 PagesArchetypes in The Odyssey In Homers epic poem â€Å"The Odyssey† there are many archetypes, many of which were the origin of the archetype. An archetype is a character type, place, or symbol, every culture shares. In â€Å"The Odyssey† Homer uses archetypes to evoke meaning to the story. Some examples of archetypes in â€Å"The Odyssey† are the temptress, and the father-son conflict. In the story â€Å"The Odyssey† there are a couple temptress’. Two examples are Calypso and the sirens. In â€Å"The Odyssey† Calypso keepsRead MoreEssay about Comparing The Epic of Gilgamesh with The Odyssey1262 Words   |  6 PagesGilgamesh and The Odyssey both are held in high respect by literature analysts and historians alike for the characterization of the hero and his companion, the imagery brought to mind when one of them is read, and the impressive length in relation to the time period it was written in. The similarities that these two epics share do not end with only those three; in fact, the comparability of these works extend to even the information on the author and the archetypes used. However, The Odyssey and The EpicRead MoreHomer s Epic Poems, The Iliad And The Odyssey1254 Words   |  6 Pagespresenting multiple struggles that our characters must go through. Homer’s epic poems, The Iliad and The Odyssey, are thousands of years old. Yet , whoever reads these pieces of literature today can somehow relate to its characters and events. This is because of the author’s ability to form a connection between the reader and what it is they are analyzing/reading. This paper will identify the values, conflicts, and parallels within Homer’s text. Religion was a strong value for the early Greek society. TheRead MoreCritical Lens Layout Essay804 Words   |  4 PagesDirections: The critical lens is a formulaic essay that consists of 4-6 paragraphs and explores two works of literature and two literary elements from each work of literature. Use the format below to help you write your essay using Homer’s epic poem The Odyssey and Richard Connell’s short story â€Å"The Most Dangerous Game†. Introduction Paragraph: †¢ Copy the quotation exactly as it appears and include the author (1 sentence) â€Å"Henry Ward Beecher once said, â€Å"Greatness lies not in being strong, but inRead MoreReligion As A Strong Value For The Early Greek Society Essay1035 Words   |  5 Pagesreturns to Ithaca disguised as a beggar, Penelope commands the women to wash him, make his bed, and to take care of him (The Odyssey.19.364-69). Other acts of hospitality would be when Telemachus gives Athene a royal welcome to their house (The Odyssey.1.142-154) and when the Phaiakians let Odysseus into their home and provide him with clothing as well as other gifts (The Odyssey.6.210-12). Homer goes on to show us the meaning of hospitality by portraying villains as poor hosts. In book nine, OdysseusRead MoreThe Odyssey1315 Words   |  6 PagesThe Odyssey has captured minds for over 2700 years, and the story of Odysseus shows his determination to fight and conquer obstacles with and without the help of the Gods. Th e story dates back before 1000B.c. (The Modern Library, 1950, p.VI) His creative and cunning tactics throughout the story show his determination to reach his homeland of Ithaca. After conquering the Trojan War, Odysseus was told by Poseidon â€Å"man is nothing without the gods†. Poseidon felt Odysseus was not thankful for Poseidon’sRead MoreAchilles and Odyssey Compare and Contrast Essay1625 Words   |  7 PagesHeroes: Achilles and Odysseus What are the main characteristics of a larger-than-life epic hero? An epic hero is a brave and powerful warrior who is motivated to fight both internal and external conflicts to achieve glory and ranks above a normal man. In Homer’s epic poems The Iliad and The Odyssey, Achilles and Odysseus are the well-known heroes. Achilles fights Hektor outside the walls of Troy because Hektor killed his best friend, Patroclus. After fighting in the Trojan War, Odysseus takesRead MoreThe Characters Of Virgil And Homers The Aeneid973 Words   |  4 Pagesto the Greeks. Virgil’s The Aeneid and Homer’s The Odyssey are different stories told from two opposing viewpoints; the Greeks in The Odyssey and the Trojans in The Aeneid. The two leaders of both stories are very subsequently very different. Homer’s Odyssey is Virgil’s main source of inspiration for his Aeneid. Nowhere is it more evident than in Book VI. During this book, Aeneas descends into the underworld that reflects Book XI of the Odyssey where Odysseus visits the land of the dead to consultRead MoreWhat Is The Similarities Between The Odysseus And The Long Journey854 Words   |  4 PagesA Likeness in Narrative The Odyssey by Homer and The Long Walk by Slavomir Rawicz tell the stories of two men seeking shelter from their past. Odysseus, who tries to return home to Ithaca, faces the consequences of angering Poseidon. Slav, on the other hand, escapes from a Gulag camp and must find his way to India. The conflict and themes these authors use reflect each other, despite these stories being drastically different. These alike concepts are what make the two novels so easily comparable

Leadership - 4036 Words

Shanda Moore Business Leadership BUS 5453. 49 Leadership Development Project: DISC Dr. LaSharnda Beckwith April 27, 2013 Section One Self-Awareness Directing | Influencing | Steadiness | Conscientious | | | | | | | | | (1) Behavioral Style: Based on the results of the DISC Assessment, my results were inconclusive and an accurate result couldn’t be determined. This proves that as a leader, I try to please everyone and look for common grounds between differentiating groups that satisfy their expectations. This can be a disadvantage because acting as a â€Å"perfectionist† on most occasions can cause stress and lead to further problems in the future both mentally and physically. My behavioral tendencies tend to target†¦show more content†¦This area should establish confidence for the leader to be encouraged, especially within time constraints, that all requirements have been met without second guessing the work that has been completed. There may be times where I do sacrifice results for harmony. When conflict arises between team members, I tend to focus on resolving the issue at hand in a personal manner instead of a professional manner. As a leader, it is important to keep personal beliefs separate from professional beliefs. In this particular situation, instead of instilling for the individuals to set their differences aside in order to complete the assignment given, I focus more on resolving their personal issues ignoring the tasks given to keep the peace between the individuals. As a perfectionist, I tend to be set in my ways and the future I may tend to resist change. Although implementing new strategies to become more effective in the workplace, if a strategy works for me, I believe in the future it will result in a positive outlook. However, change is sometimes necessary in order to become more effective and efficient as a leader. (4) Motivational Style My motivational style that I lean the strongest towards is Steadiness based on the results from the DISC assessment. This style illustrates that I am more directed to basing my leadership off of Relationship and Appreciation.Show MoreRelatedThe Leadership Of Leadership And Leadership842 Words   |  4 Pagesideals of leadership, I met with two respected and admired school leaders: the Assistant Principal/Dean of Curriculum, and the Athletic Director. I chose these two school leaders because I wanted to gain an understanding of leadership from two diverse perspectives. I am thankful for the opportunity to hear from two different types of leaders, who ultimately share a lot of the same visions for my school and for leadership in general. While both subjects shared a similar definition of leadership, theirRead MoreLeadership And Leadership Of Leadership1711 Words   |  7 Pages7. Facilitative Leadership Facilitative leadership is dependent on quantities and outcomes – not a skill, though it takes much skill to master. The efficiency of a group is directly related to the effectiveness of its process. If the group is high operational, the facilitative leader uses a light hand on the procedure. 8. Laissez-faire Leadership Laissez-faire leadership gives expert to workers. According to AZ central, sections or subordinates are acceptable to work as they choose with nominal.Read MoreLeadership : Leadership And Leadership1605 Words   |  7 PagesLeadership Examined There have been many great leaders down through history. Leaders that have influenced change throughout many aspects of society. Great leaders have great influence. The effectiveness of a leader is determined by his leadership style. With so many styles to choose from, and the fact that not one style fits all situations, becoming an effective leader is a challenging task. One reflective note is that it is important to cultivate good leadership skills. One must evaluate personalRead MoreLeadership : Leadership And Leadership1225 Words   |  5 Pages with their team. Leadership is â€Å"the behavior of an individual . . . directing the activities of a group toward a shared goal† (Hemphill Coons, (1957). p. 7). †¢ Leadership is â€Å"the influential increment over and above mechanical compliance with the routine directives of the organization† (Katz Kahn, (1978). p. 528). †¢ Leadership is â€Å"the process of influencing the activities of an organized group toward goal achievement† (Rauch Behling, (1984). p. 46). †¢ â€Å"Leadership is about articulatingRead MoreLeadership : Leadership And Leadership1476 Words   |  6 PagesLeadership Effectiveness There are many different approaches to leadership, which can be dependent upon the task at hand. Some leaders are authoritative, making all the decisions for group members and allowing no space for error or input. There are those who may opt to take the President Obama approach with a more democratic leadership role, inviting the ideas of others and encouraging open communication and staff participation. Then there are the servant leaders whom are largely respected and followedRead MoreLeadership And Leadership Theory Of Leadership1341 Words   |  6 PagesLeadership Application Jesus Cabral Brandman University The author of this paper has been in various leadership positions for over 20 years. Some positions held by the author have been team leader, Operations Manager, General Manager, and Director of Operations. The author has lead teams with various degrees of education and from many cultures. The leadership theories studied during OLCU 400 will assist this leader though experienced to become much more effective and focus on thoseRead MoreLeadership, Leadership And Leadership Development915 Words   |  4 Pagestake a leadership role in any activity. They are more valued by followers and have higher performing teams. (Cherry 2014) However, leaders are the ones that use their leadership skills to make a difference in this world, such as presidents, teachers, or even college graduates. Leadership is not something you can learn from a book, but you have to gain this skill through experiences such as holding an office, organizing an event, speaking in front of people, or participating in a leadership programRead MoreLeadership Theories Of Leadership And Leadership Essay771 Words   |  4 PagesLeadership is important because it helps followers reach a common goal. There have been several studies based on effective leadership. The definition of leadership has evolved over the years adapting to the different views of the world. Leaders have influence on their followers they are looked up to. Being a leader means there will be interaction with different behaviors and personalities. Effective leaders sometimes have to adjust their style approach by the situation they are in. Every followersRead MoreTransformational Leadership : Leadership And Leadership887 Words   |  4 PagesThe idea of leadership has transformed throughout the years to encompass varying aspects of leadership approaches, leadership types and the like. According to Summerfield (2014), C. F. Rauch and O. Behling, quote leadership as: Leadership is the process of influencing the activities of an organized group toward goal achievement. Given its broad definition, leadership is understood to have different meanings when applied to diverse situations. For example, there are different types of approaches toRead MoreOrganizational Leadership : Leadership And Leadership1568 Words   |  7 PagesConceptualizing Leadership Leadership is different in the eyes of each and every individual. What one person considers great leadership may be viewed by another as too demanding. Ultimately, time, place, situation, and people involved are considered some of the view variables for which type of leadership will be most effective. Through taking the Gallup Strengths Finder survey, I have been able to cement some of my top strengths and see how they come into play in my daily life. Learning about strengths

Social Construction of Reality Free Essays

The â€Å"Social Construction of Reality† is a work of hypothetical reasoning to the redefine the task and to broaden its range to understand the redefining of sociological knowledge. Peter L. Berger and Thomas Luckmann both argue that reality is socially constructed by the knowledge of the people for social reality is produced and communicated amongst others. We will write a custom essay sample on Social Construction of Reality or any similar topic only for you Order Now They emphasize on the fact that human is a part of a product of society and vice versa: society is a product of human. Berger and Luckmann follow the Schutz’s concept of viewing the reality of everyday life as an â€Å"intersubjective world†- a world shared with many others. Berger and Luckmann begin with emphasizing strongly on the multiple interpretations of â€Å"reality† amongst the â€Å"intersubjective world† they share. They argue the meanings that we, as human, interpret from the messages and what we situate ourselves in, is affected by our knowledge, our surroundings and our interactions. And what we interpret corresponds with others’ interpretations. It’s a constant, ongoing paralleling conflict/agreement between your individual meaning and others’ meaning of a message. Berger accentuates that we take the â€Å"reality of everyday life for granted as reality. I felt in the way that he was criticizing humans for being ignorant and close minded to what more the world can offer and only focusing on the views of our individual society. Human only seek to understand our individual knowledge of a subject, hence that I mentioned before in my interpretations, that our society is constructed by knowledge. I then concl uded that Berger was arguing on the concept that we, as humans, are de-humanizing ourselves through our view of society. He gives off an example, which I completely agree with, to further emphasize on how humans can become oblivious to the world that is outside OUR individual world. He speaks of a case, where an automobile mechanic who knows of only American cars is put in a situation where a customer brings in a Volkswagen-a foreign-made car. Now this mechanic is required to enter the â€Å"problematic† world of foreign cars with curiosity to lead, or makes the choice to not leave his â€Å"everyday reality. † We, as humans (depending on the individual’s personality) become cautious when the problematic world is presented to us. Whether the society involves humans to be risk taker, no human would leave their world of comfort and sanity to join and explore something completely different from the world they are familiarizing with. After hours of re-reading this excerpt, I finally got an idea or at least a gist of what Bergen and Luckmann argues. I then related their argument to past historical events or events that we deal and struggle with today. I related this excerpt to the struggle that women endured in the mid 1800’s. Many, more in general, men, didn’t recognize women were human with rights according to the governmental documentations. Men saw women as property, especially if they were married. Women were stripped off their rights when married and were considered delicate and weak. Women possess the knowledge that they were equal to men; they knew that the society there were stuck in was incorrect. So they, as â€Å"delicate and weak† beings took the chance to explore their own â€Å"problematic† world. And that lead to a movement, a strong revolution consisting of women fighting for their rights. And the ignorance in this situation is presented through the share of the men’s interpretation of what a woman is and the purpose they are to be serving in society. As Berger argues that we take our reality of everyday for granted, I agreed. In today’s society, it becomes clear that certain women belittle themselves for men. In today’s society, women don’t realize how grateful we are to be able to a complete true citizen. From sending nudes and selling their body, it puts a strong movement that was revolutionizing in the19th century to waste. Women become close minded, exactly as Berger and Luckmann argued, and only see for their individual society. That’s why we need to vote; at least to appreciate that the rights we now possessed were fought for, for us to be equal. How to cite Social Construction of Reality, Essay examples

Logistics and Operations Management (A case study on Apple Inc)

Question: You are an operations manager for one of the companies or organizations listed below; Apple Halliburton BBC LIDL NHS You are currently reviewing the product portfolio in other to introduce a new or modify the existing product /services. Assignment task . Design or modify a product or service for your chosen organization you are to report on the following; An introduction to the product or service. Details of the important of process design on the product or service The overall aim and objectives of the products/services using process design. Stages of product /service to illustrate your design concept. Analysis of the impact of performance objectives on the design. Your report should include relevant academic models to support your analysis. Answer: Introduction: Apple is one of the innovative product manufacturing organizations in the world. The particular organization is famous for developing the software, hardware and associated digital services. Apple not only focuses on one dimension but also deliver unmatched user experience. Steve Jobs, Steve Wozniak and Ronald Wayne established the organization in 1976 (Apple.com. 2016). The unique range of products and services of the organization allow them to obtain high sales revenue in the business. The logistics and operation management of the organization involves a particular process including five steps such as inbound logistics, operations, outbound logistics, marketing and sales and services (Hitt, Ireland and Hoskisson 2012). Apple has accumulated revenue of US $233.715 billion as of 2015 (Amit and Zott 2012). In the AMR supply chain list, Apple has been positioned as one of the 25 companies in the world. In recent years, the organization has been excelling their operational and innovative level for enhancing their business opportunity in the most competitive market (Chan, Pun and Selden 2013). Introduction to the product and services: By delivering the unique range of products, the organization can enhance its business opportunities in an effective manner (Boudreau and Lakhani 2013.). Apple has both hardware and software products. In the hardware product category, the products are Macintosh, iPod, iPhone, and iPad. On the other hand, in the software product category, Apple produces Mac OS X, iTunes, Internet browsers and other software (Teece 2012). The current products of Apple can be segregated into four different sections including desktops, IPOD, Laptops and software (Apple.com. 2016). Apple produces three types of Desktops including Mac mini, iMac, and Mac Pro. On the other hand, the organization has been famous for its iPod devices such as IPod Classic, IPod Nano, IPod Shuffle and IPod touch. The popular laptops manufactured by the organization are Mac Book, Mac book Air, Mac Book Pro (Stark 2015). Under the software category, the organization produces ILife, ITune, and IWork. Among these all products catego ry, the organization focuses on its primary product IPhone. By discussing the services of the organization, it can be assessed that the company has a wide range of services for their global customers. Apple provides the services like Apple Pay, Apple store, online Apple Store, iTune Store, iOS App Store, Mac App Store, iBook Store, iCloud and Apple music. By delivering this unique range of services, the organization has collected adequate sales revenue from the global platform (Huang and Benyoucef 2013). The Apple watch is one of the unique products of the company that attracts a huge number of customers on the global platform. In recent days, the organization has been planning to launch a new product called IPhone 7. Apple provides excellent after selling services to the clients so that it can remain its brand loyalty in the global platform (Polaine, Lvlie and Reason 2013). Some of the apple service programs are Apple care Products, iOS Direct Service Program, Self-Serving Account Program, and Apple Authorized Service Provider program (Oster walder et al. 2014). The SWOT analysis of the Apple has been provided below: Strengths Apple has strong brand image on the global platform. The organization provides enhanced customers service In recent years, Apple has shown the robust financial performance in the competitive market. The organization has been expanding adequate financial resources on the research and development. For example, Apple has invested $10 US billion dollar in the research and development in 2015 (Apple.com. 2016). Weaknesses The high pricing system of the company has created challenges to enhance their customers base on the global platform. Apple uses the IOS operating system, which is less popular, compared to android OS. The product development time of the company is unknown. Consequently, customers are not aware of the releasing time of new model. Opportunities Apple can utilize their huge financial resources on the product development and product designing Launch of I Phone 7 can be a beneficial aspects of the company There is a huge number of retail store available in the global platform Threats Nowadays, the organization has been facing intense competition from other organizations called Samsung. The uncertainty in the global economic has created difficulties to the organization for executing business in an effective manner. The organization has been focusing on increasing I-Phone sales. Consequently, their pc sales has been decreasing Process design on the product or service: The product designing is an important process of research and development. Most of the global companies including Samsung, Apple, Sony, and HTC have been spending huge monetary resources in the research and development activities. Apple invests $10 billion on research and development process in 2015 (Apple.com. 2016). Product design is one of the important parts of creating a new product. Without including enhanced product design process, the organization is unable to capture a new market. Consequently, the organization may experience a huge loss in the business. Apple focuses on the product design for engaging a huge number of customers globally. Each product of the organization starts with the enhanced designing process. Jonathan Ive is a chief designer officer of Apple Inc. According to Jonathan Ive, the designing of the product has facilitated them to uphold uniqueness in the product (Brown and Wyatt 2015). For example, the sleek and stylish design of the MacBook Pro has attracte d a huge number of customers globally. On the other hand, the recent mobile devices of Apple like iPhone 6, IPhone 6s have an attractive design. Moreover, the gold variant IPhone devices are nothing but incredible. The management of the organization provides high priority to the designers, as they are responsible for improving product design in an effective manner (Teehan and Kandlikar 2013). The design department of Apple produces artwork not only electronic device. Steve Jobs always preferred to work with those people, who have an artificial point of view. The designing process starts with the products, and it ends with the packaging. The designing department of the organization directly reports to the CEO (Lakhani et al. 2012). Before creating new products, Apple involves three primary processes including analysis, concept, and synthesis. In the analysis process, the designing team evaluates the research and data on the products so that they can be modified the product in an effe ctive manner. On the next step, a new concept of the product is accumulated from customers feedback. By including new concept, the organization ensures the design that will meet customers expectation (Balmer 2012). For example, in the new product category, the design of smart watch has attracted a huge number of customers globally. On the other hand, most of the customers have provided feedback that the unique design of the I-Phone has helped them to enhance the sales revenue within the short time span. In the final step, synthesis of the designing takes place (Porter and Heppelmann 2014). In this segment, the organization includes the brainstorming ideas for developing the products. Figure 1: Product design process (Source: Chandrasegaran et al. 2013) The aims and objectives of the products: The aim of the process design is to ensure unique designing of the products that attracts a huge number of customers in the global platform. On the other hand, the objectives of the products designing are as follows: To increase the product selling through its unique design To increase the organizations market share and to target the new market segment To ensure complete product range in companys portfolio To meet the new requirements of the customers globally By discussing the aims and objectives of the product, it can be assessed that the organization needs to focus on their product design department for engaging huge customers base in the market. In recent years, most of the electronics companies like Samsung, Sony have been focusing on their product design for enhancing their sales in the international market. In the competitive market, without having unique product design, Apple would not be able to achieve their desired goals and objectives of the business. Stages of product or service to illustrate design concept: Apple ensures the market expansion by delivering a unique range of products to the customers. Apples products have attracted a huge number of customers in the domestic and international market. Jonathan Ive, the chief designing officer of Apple, has been following the principle of the organizations designing strategy. The particular rule same for new chief executive of the company named Timothy Cook (Apple.com. 2016). The founder of the organization, Steve Jobs said, Quality is more important than quantity. Apples designing process is being executed through three processes including ideas, product start-up created and prototyping (Hitt, Ireland and Hoskisson 2012). At the initial stage of product creation, the senior managers of the company express their interest in developing a new product. In this stage, the discussion of the new products and ideas are initially sketched in an effective manner. For example, the product development team needs to accumulate market feedback for develo ping new products for customers (Amit and Zott 2012). In the next step, the product start-up is created. After defining the product, an interior start up stage is executed that works unconnectedly for developing a new product. In the next stage, the prototyping is executed which is the beginning of the new product mockup. The designing team has the freedom to explore their individual ideas on the new product development (Chan, Pun and Selden 2013). Figure 2: Design process (Source: Teehan and Kandlikar 2013) On the other hand, the Apples new product process is executed after selecting the prototyping. This particular process includes several processes such as follows: Weekly executive team review Peer design meetings The production management Testing of the product Packaging On every Monday, the executive team follows up the invention procedure within the business. The particular convention facilitates the organization to accomplish objectives by weekly reviewing process. The production procedure is less than two weeks from the supervisory pronouncement. In the next stage, the peer design meeting takes place in the process. The peer review meeting takes place between the design team and engineers, which focuses on improving the design ideas in an effective manner (Chan, Pun and Selden 2013). These meetings can be regular production meetings for bringing new creative ideas. After conducting the peer design meetings, the production management decides the final design of the products. In this phase, both engineer global supply manager (GSM) and product manager (EPM) are responsible for the production process. In this phase, the best possible products design is selected. Both of the GSM and EPM spend most of the time in China because the production is execut ed on that particular region. In the testing phase, the EPM and GSM take back the product to the Cupertino for obtaining the review and feedback from the executives (Teece 2012). Next, the product goes back to the China to apply to changes. The particular process can be repeated for enhancing the standard of the quality of the products. After the execution the testing phase of the product, the design department finalizes the particular design and started producing the models. In the final phase design, the wrapping of the invention is intended and tested on the latest prototypes. Figure 3: Stages of product design in Apple Inc (Source: Stark 2015) Impact of performance objectives on the design: The performance objectives are provided below: To enhance 10% sales yearly by including the improved design of the product To attract a huge number of clients globally by the unique range of product design To target youth customers by its enhanced product design The performance objective of Apple facilitated them in enhancing the sales revenue in the business. There are five different performance objectives including quality, speed, dependability, flexibility and cost. The design department of Apple has been following these particular performance objectives to deliver high quality products to the customers worldwide. Jonathan Ive, the chief design officer of the company believes that the organization is bound to uphold the quality of the design (Huang and Benyoucef 2013). The prime objective of the design team is to attract customer through attractive design and high quality performance. On the other hand, the quality indicates the durability of the product. For example, most of the products including I-Phone, IPad, MacBook have enhanced design that attracts a huge number of customers on the global platform (Polaine, Lvlie and Reason 2013). The speed performance objectives indicate the process where Apple can generate high sales in the marke t. Moreover, the particular process suggests how fast the organization can deliver its products to the customers. For example, the product design of the new I-Phone 6 and I-phone 6s facilitates the organization to attract all age customers in the market (Osterwalder et al. 2014). The improved design of the I-Phone influences a huge number of youth in the market to have the product experiences. The product development team of Apple has agreed with the fact that they would achieve 10%c increment on their yearly sales by maintain unique design of the products (Brown and Wyatt 2015). For example, there are several laptop brands available in the market such as Dell, Lenovo, and Asus etc. However, the striking design of Apple MacBook Pro has differentiated it from other available laptop brands in the market. On the contrary, the organization needs to focus on the designing cost of the product. Without maintaining affordable pricing system, the organization may not be able to target youth customers in the market (Teehan and Kandlikar 2013). Conclusion: It can be concluded that the product design of Apple plays a major role in the business. By bringing new design of the product into the market, Apple would be able to enhance its business opportunity in the global market. In this particular assignment, the process of the product design has been analyzed in an effective manner. By developing the performance objectives on the product design, Apple would be able to increase its sales revenue within the short span of time. References: Amit, R. and Zott, C., 2012. Creating value through business model innovation.MIT Sloan Management Review,53(3), p.41. Apple.com. 2016.Apple Info - Apple. [online] Available at: https://www.apple.com/about/ [Accessed 8 Aug. 2016]. Balmer, J.M., 2012. Corporate Brand Management Imperatives.California Management Review,54(3), pp.6-33. Boudreau, K.J. and Lakhani, K.R., 2013. Using the crowd as an innovation partner.Harvard business review,91(4), pp.60-69. Brown, T. and Wyatt, J., 2015. 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